If you run a small business, especially in East Sussex, you probably already know that being on Google is non-negotiable. When someone searches for “bakery near me” or “coffee shop Eastbourne,” your Google Business Profile (formerly Google My Business) is what appears front and centre.

If you’re a small business owner, chances are you’ve wondered where you should focus your energy on social media. With so many platforms out there, it can feel overwhelming. The good news? You don’t need to be everywhere at once. Choosing the right platform is about understanding where your customers spend their time and what type of content works best for your business.