Your social media accounts aren't just for posting pretty pictures anymore. They're your new shop front, cash register, and sales team all rolled into one.

Think ads are only for deep pockets? Think again. With a clear plan and a modest daily budget (roughly £5–15), local businesses in the South‑East can run lean, effective campaigns that drive footfall and phone calls. You don’t need to outspend your competitors—you just need to outsmart them.

In today’s fast-moving digital world, it’s not enough for small businesses in the South East UK to simply show up on social media. Posting photos of your products or sharing the occasional promotion is fine, but it rarely creates a real connection with your audience.

If you run a small business, especially in East Sussex, you probably already know that being on Google is non-negotiable. When someone searches for “bakery near me” or “coffee shop Eastbourne,” your Google Business Profile (formerly Google My Business) is what appears front and centre.

If you’re a small business owner, chances are you’ve wondered where you should focus your energy on social media. With so many platforms out there, it can feel overwhelming. The good news? You don’t need to be everywhere at once. Choosing the right platform is about understanding where your customers spend their time and what type of content works best for your business.