Why Google Business Updates Matter (and How to Do Them)

If you run a small business, especially in East Sussex, you probably already know that being on Google is non-negotiable. When someone searches for “bakery near me” or “coffee shop Eastbourne,” your Google Business Profile (formerly Google My Business) is what appears front and centre.

But here’s the secret most small businesses don’t take advantage of: regular updates on your Google profile.

It’s not just about having your opening times and address listed. Posting updates gives you a direct line to your customers — and Google rewards it.

Why Google Business Updates Matter

1. Boosts Local SEO

Google loves fresh content. Just like your website benefits from new blog posts, your Google profile benefits from updates. Regular posts tell Google your business is active, relevant, and worth ranking higher in local searches.

2. Keeps Customers Informed

Have a new product? Holiday opening hours? A seasonal special? Updates make sure your customers know what’s happening without having to scroll through your social media.

3. Builds Trust and Credibility

When people see recent activity on your profile, they know you’re open, engaged, and professional. A silent profile can leave them wondering if you’re still trading.

4. Encourages Action

Google Business posts can include call-to-action buttons like “Order Online,” “Call Now,” or “Learn More.” That means updates can directly drive sales or footfall.

How to Post Google Business Updates

The good news: it’s simple.

1. Log in to Google Business → Head to your profile dashboard.

2. Click “Add Update” → You can choose between “What’s New,” “Offer,” “Event,” or “Product.”

3. Write a short, clear message → Around 150–300 words works best. Keep it human, friendly, and relevant.

4. Add a strong image → Google loves visuals. Use a photo of your product, store, or team.

5. Include a call-to-action → Choose the right button for your post, like “Order Online” for a bakery special.

6. Publish and repeat weekly → Consistency matters here, too. Aim for at least one update a week.

Examples of Great Updates

• Bakery: “Fresh out of the oven – our autumn spiced loaf is here! Available daily this week. 🍞”

• Coffee shop: “We’re open this bank holiday from 9–2. Pop in for a latte and cake to start your long weekend!”

• Salon: “Special offer – 20% off all colour treatments this February. Book online now!”

Final Word

Google Business updates are quick, free, and powerful. They help you show up higher in search, build trust with your customers, and drive more sales — all with just a few minutes of effort each week.

👉 And if you’d like someone to take the stress out of doing this for you, 42 Creative can manage your Google updates as part of our affordable social media packages. Consistency, strategy, and results — done for you.